In February 2015 I attended a lecture about Israel and water and learned much about the business side of water:
Israel
and Water: Collaboration, Innovation, and Global Leadership”
Booky Oren, Chairman and CEO, Booky Oren Global
Water Technologies
Water shortages persist as a major issue all over the world. In 2013 however, Israel
overcame its water challenges through implementing a variety of technological
solutions, making 2013 Israel’s “Water Independence Year.” In this talk, Booky
Oren will discuss Israel’s innovative water solutions and how they can be
leveraged in a global context to create economic growth while also assisting
billions of people worldwide.
Booky Oren is not an engineer but
an MBA.
He started the talk with two maps of the Middle East. One from space. The second one the underground water flows. In both maps there were no borders.
(Ah how many of us would like a world without borders...)
In 1912 the British calculated that the water resources in the area of the Palestine mandate can support a population of 2.5 million. Today there are 14 million people living in the area.
I would like to stress our human ingenuity, the advances we made in science and technology. I do not prescribe to any idea of shortages and lack of this or that. It is in our power to bring abundance into our lives and that of our fellow humans.
I would like to stress our human ingenuity, the advances we made in science and technology. I do not prescribe to any idea of shortages and lack of this or that. It is in our power to bring abundance into our lives and that of our fellow humans.
Water has been used in war and in peace. In 1967 Syria tried to block the water resources to Israel as part of their goals in the six day war. In 1994 Israel signed a peace treaty with Jordan where they promise to provide Jordan with all their water needs. 2013 was marked as the year of water independence for Israel.
Booky Oren is interested in the commercial aspects of water.
He was CFO of Israeli companies such as Mekorot and Netafim. He is
now involved in i2i “Innovation to Implementation.”
He claims water technology can solve many problems around the world. Like me he is convinced that there is plenty of water, there is abundance! He has a global perspective and he pointed out that politicians are still using water for political gains. They will keep the same old infrastructure and red tape in any possible way they can to slow down implementations of new technology. If there is a drought in one place there is flood in other places so this is where we should allow our ingenuity to take over. He brought the example of desalination plants in Israel. For years the budget did not include operation of these plants. The year there was a drought the operation of the desalination plants was instantly funded.
Israel needs to leverage its technology for partnerships with water utility companies.
In closing the speaker pointed out a list of proven innovative global water technologies that can improve the sector:
Israel: ELTAV www.eltav.com,
OUTLOCKS.
Switzerland: Gutermann.
Canada: viva modeling
Spain: Aqualogy
Germany: HSTsystem
USA: FATHOM http://www.gwfathom.com/
UCLA: NORIA